Case study · Symphony Landscape Works · Raleigh NC

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Rhett, Symphony Landscape Works. 45 days in.

Thanks to Port Digital, I've never been more excited about the future of my business.
Rhett, Symphony Landscape Works
The numbers

First 45 days.

25+
in-person appointments booked in the first 45 days
$50,000+
in closed jobs, signed and contracted
$100,000+
in active quotes still working
The receipts

Every number above,
with the screenshot under it.

53 homeowners asked for a quote.

Straight out of Rhett's ad account. Every one of these is a person who filled out a form asking somebody to come and price their project. The campaign is still running.

Meta Ads Manager showing the Symphony Landscape Works campaign marked Active with 53 form leads, 16,854 reach and 48,629 impressions.
53 lead form submissions from Symphony's live campaign.

The first one came in 27 hours.

It closed two days later as a drainage project worth over $10,000. That is a single lead, from the first day the ads were switched on.

Proof card headlined first lead in 27 hours, closed for over 10,000 dollars, showing texts reading just spoke with her and an appointment is booked for Tuesday morning, looks like it could be a substantial drainage project, and I'm impressed. A footnote states the first lead arrived 27 hours after launch and closed two days later as a 10,000 dollar plus drainage project.
First lead in 27 hours. Closed for $10,000+.
Text message from Rhett reading 10 in person appointments booked, crazy stuff. Asked if he had run any yet, he replies yes a handful, working on quotes today, so I will start to see results this coming week. Dated Monday August 3.
10 in-person appointments booked. Quotes going out the same week.
Text from Rhett reading awesome, only have good things to say about you guys, followed by we're close on a couple, one is 18K the other is 10K.
Close on two jobs. One at 18K, one at 10K.
Text thread with Rhett of Symphony Landscape Works dated Thursday August 6. Asked how appointments went, he replies that one is a small drainage job around 2 grand, another is a full backyard hardscape and softscape redo that could get into the 40K or 50K range, and a third he already quoted at 5K for brush cleanup and turf work.
One day of appointments: a hardscape redo he puts at 40K to 50K, plus a 5K cleanup already quoted.
Proof card reading 5 in-home appointments, 33 dollars cost per lead, 10,000 dollar plus jobs, showing a Meta Ads Manager panel with 5 form leads, 1,673 reach and 3,245 impressions over the first 72 hours.
5 in-home appointments in the first 72 hours.
Proof card headlined 30,000 dollar lead on day 3, site plan sent up front. A lead message reads we are building a house and I have to get grading and drainage done per site plan, I can forward a copy of site plan, with a blurred site plan attached.
A $30,000 grading and drainage lead on day 3, site plan attached.
Where he was before

Good work, quiet phone.

Rhett was doing landscaping, hardscaping and drainage work in Raleigh and doing it well. The problem was not the work. It was that everything came through word of mouth, which meant the pipeline moved when it felt like moving and there was no way to push it.

He had no reliable way to put himself in front of a homeowner who was actively pricing a backyard project. When referrals slowed, there was nothing else running.

What we built

One service, one offer, one campaign.

We picked the work with the best margin and built the offer and the ad creative around that instead of advertising everything he does. The campaign went live on Meta, targeted to the area he actually wants to drive to.

Every lead hits a form that asks about the project and the property before it takes a phone number. Anyone who is just browsing tends to stop there. Anyone who submits gets a text inside 60 seconds, whether Rhett is on a machine or asleep.

What happened

First lead in 27 hours.

It closed two days later as a drainage project worth over $10,000. Inside the first 72 hours there were five in-home appointments on the calendar. By day three a homeowner building a new house sent over a site plan and asked for grading and drainage, a job estimated around $30,000.

Across the first 45 days: 25+ in-person appointments booked, more than $50,000 in closed and contracted jobs, and over $100,000 in quotes still working.

A louvered pergola with cream-coloured louvers, mounted overhead heaters, a ceiling fan and a wall-mounted television above an outdoor lounge seating area.
Louvered pergola with heaters and a mounted TV.
Currently running

Family Premier Pergolas.

Jackie builds high-ticket pergolas and outdoor living structures across the Indianapolis and Louisville markets. Two metros, one campaign structure, same system as Rhett's.

This one is live right now, which means we are not going to put numbers on it yet. When there is a closed-job figure worth showing and a screenshot to back it up, it will go on this page the same way everything else here did.

Next step

Want your calendar to look like this?

Twenty to thirty minutes. We look at your service area, the work you want more of, and whether this is worth doing for you. One contractor per market, so it is worth asking early.

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